Retail in India is unorganized in terms of industry as well as in terms of the selling points. As Indian consumers we have grown seeing Indian retail stores also known as kirana stores. These stores either large or small have always been cluttered, barring the entry of customer and also not well designed to suit the need of the retailer in India.
But now this scenario is changing as retailers in India look forward to better customer satisfaction, sales and footfalls.
Indian consumers have transformed the way they shop. They love to touch and feel the products, have become brand loyal and also look for value for money. A change for better in retail stores in important.
Changes incorporated: The Indian retailers have now understood the need of not just selling products but experience. Indian consumer is now of age when they want to move into a shop try out the products in terms of the packaging, variety and pricing. Moreover, with modern retail coming in, people also look for discounts and deals.
Looking at the consumers need, the neighborhood kirana stores are also now transforming themselves. To keep the customer intact they are bringing in larger variety of products, more brands, proper stacking of products, inventories, space for customer to move across store and choose the product and better deals and discounts. What also gives the neighborhood stores an upper hand is the facility of home delivery, which they offer either at a very minimal cost or at times no cost.
Offering such services only help stores to keep their customers coming back and also enhances the loyalty towards the store.
Consumer’s takeaway: Consumers now like the way retailers in India are transforming their stores. The changes incorporated by these retailers have made people come back to the neighborhood kirana store to shop for their basic needs. Moreover, the consumers have a better prospect to smile upon as they now can choose between going to a modern retail store or the neighborhood kirana store according to their need.
Way forward: Such changes across the retail sector has enhanced the way a consumer shops, making his life easier and convenient. Also, the consumers love it as they can now enjoy value for their hard earned money.
Moreover, looking forward at the Indian retailer stores scenario, with consumers growing knowledge and reach , more and more people will only move towards more organised retail stores in order to serve their customers well. Way forward we will see that modern retail and neighborhood stores will have their own way of surviving in this ecosystem without harming each other’s existence.