In the last decade or so, Indian retail industry has witnessed great upsurge. With huge changes in the retailing patterns, including the upcoming of mall culture, the retail sector has become one of the pillars of Indian economy. It accounts for 14 to 15 per cent of national GDP. Indian retail market is among top five retail markets in the world with economic value of about US$ 500 billion, providing galore of employment opportunities. Given this boom in the retail sector, demand for trained and talented retail management professionals is growing not only in India but abroad as well. Big brands have opened retail chains throughout the cities & rural areas that offer huge job openings. A professional with excellent communication skills and a flair for convincing people can be recruited as store managers, customer care executives, merchandise officers, public relations executive and so on, in a multinational company.
To take care of the demand for management professionals with specialized knowledge of Retail sector, the GLA University (GLAU), Mathura offers Retail Management as major specialization in its highly reputed two-year degree course MBA. The Institute of Business Management at GLAU aims at nurturing customer-oriented professionals, enabling them to understand the retail industry dynamics and manage the fastest growing sector effectively.
MBA (RM) at GLA University provides specialized knowledge, required skills and attitude along with multitasking abilities to deal with complex business situations. The precisely and carefully designed MBA curriculum at GLAU is pretty sophisticated, flexible and hits bull’s eye in term of maintaining industry standards and keeping pace with ever growing body of knowledge. Its holistic nature indeed paves the way for better managerial skills.
The dual-specialization system adopted by the University gives students freedom to choose specializations from the fields of Marketing, Finance, Human Resource, International Business, Information Technology, Development, Retail, Operations and Strategic & Technological Management.
The first year of the course consists of core subjects that lays a strong foundation in one’s quest to become a good manager. These core subjects include Business Communication, Business Environment, Financial Accounting, Managerial Economics, etc. The second year of the program is centered around the specialization subjects, in which apart from some other common subjects there are four elective subjects spread over all the three trimesters of the final year. This imparts in-depth knowledge of the major specialization subject. Course Projects, Research and training is also based on the chosen major specialization.
Subjects included in Retail Management specialization are: Finance in Retail Operations, Retail Information Systems, Fundamentals of Retail Management, Retail Merchandising, Shoppers’ Behavior & Selling Skills, Retail Supply Chain Management & Vendor Development, Legal issues in Retail, Retail Store Operations, Store Design Layout & Visual Merchandising. These subjects, live projects and real-life training sessions ensure that the would-be manager passing out from GLAU makes one of the finest professionals.
Opportunities
Emerging Opportunities in Retail Analytics Market with Current Trends Analysis
Over the recent years, big data analytics market has seen tremendous growth in various industries. It has helped businesses uncover several potential prospect by understanding customer’s preferences and market trends. Retail analytics market is a sub-set of big data analytics market. Retail analytics aids in information gathering and assessment of data across the entire value chain. Primarily focusing on the retail sector, retail analytics solution offer retailers in understanding and responding to changing customer experience. In addition, retail analytics improves businesses by provides new and faster ways to identify product and channel preferences, understand inventory demands in real time and serve consumers in a better way, thus ensuring the operation is more flexible and efficient. Customer’s information can be gathered in real-time through various mediums such as smartphones, weight sensors, motion sensors, cameras, and RFID, whether it may be online or in-store.
Retail Analytics Market: Segmentation
Retail analytics market is segmented on the basis of deployment model, solution type and region. By deployment model, retail analytics market can be segmented into on-premise and cloud-based. On the basis of solution type, the retail analytics can be segmented into software and services. Services can be further sub-segmented into consulting, integration and support and maintenance. Regionally, retail analytics market can be segmented into North America, Latin America, Western Europe, Eastern Europe, Middle East & Africa (MEA), Asia Pacific excluding Japan (APEJ) and Japan.
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Retail Analytics Market: Regional Outlook
Retail analytics market is expected to witness a healthy CAGR during the projected period due to increasing popularity of data analytics solution and penetration of smartphones and digital platforms among users across emerging markets. North America is the dominating region in retail analytics market and is expected to remain dominant followed by Western Europe during the forecast period. APEJ is expected to reflect highest CAGR during the forecast period.
Retail Analytics Market: Drivers
With big data analytics gaining popular among other sectors and continuous development of data analytics by major vendors are expected to drive the growth of retail analytics market. In addition, the simplicity, cost-effective, scalability and flexibility solution that retail analytics vendor offer is expected to boost the growth of the retail analytics market. In addition, the increasing penetration of e-commerce and social media and smartphones among users in emerging markets is anticipated to boost the growth of retail analytics market. However, the lack of awareness in certain regions is expected to hinder the growth of retail analytics market amidst the forecast period 2015-2025.
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Retail Analytics Market: Key Players
The key vendors in the retail analytics market include IBM Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, Adobe Systems Incorporated, SAS Institute Inc., HCL Technologies Ltd., Cisco Systems Inc., Micro Strategy, Inc. and Tableau Software, Inc. Major players in the retail analytics market follow the strategy of partnerships and acquisition of various local player to gain a competitive edgein the market. In addition, the major players offer customized solutions to cater to the demand of various users.