Today, the retail industry is not just expanding, but it is now more organized compared to the early days. This change has compelled many students to take courses related to the retail industry such as retail merchandising and retail marketing. This rising trend is opening up new avenues for the educated and specialized staff of the fashion industry.
The retail industry is a very big business that has plenty of job opportunities. An experienced person in this field can demand a higher salary. So if you are interested in the retail industry, then you certainly have a bright future ahead of you.
Purchasing Power
There is a sudden increase in customer bargaining power and this is why the retail industry is growing at a phenomenal rate. Most retail companies have a buying team, which is generally responsible for launching a profitable product portfolio that will attract customers. Customers are smart enough to analyze the product price and quality. So as a part of the purchase team you have to bargain and get the best possible price from suppliers. If you are a graduate and you have negotiating skills and some basic floor experience then this is the best job for you.
Merchandising
This is a field of work where you have to work in coordination with the purchase team at the head office. Your task involves controlling the operation of the department, analyzing the past as well as current price trends and also maintaining stock records. As a merchandiser, you will forecast future trends with regards to customers’ purchase preferences and also try to figure out competitors’ moves. In order to pursue a career in this field, you should be well aware of the retail market and you should also possess sound numerical abilities with good communication skills.
Design
The main job of a designer is to apply the basics of the latest market trends. As a designer you should be able to display your ideas to the buying team so as to attract customers. You have to update yourself with the latest trends by visiting the foreign market, TV shows, design fairs, fashion shows and also closely monitor competitors. To get this job, you should have a degree in textile or fashion; in addition, you should also possess a creative mind.
Wholesale
In this field, the scope is much wider as it also includes the areas such as the merchandising, sales as well as import and export. So as a wholesaler, your function would be to link the manufacture and the retail circulation. To perform this task you must have a relevant degree in fashion with a commerce degree and some experience.
Technology and Production
Technologists are responsible to maintain quality as per the specifications, with all the legal requirements as agreed to with the buyers. This job is for a person who holds a technical degree in the retail field.
The retail field is not as boring and mundane as it once was. So if you have a creative mind, a bit of experience and retail education, you could have a lucrative and rewarding career.