Today a retailer in India aims at attracting more people to his store and move up on the store conversion ratio. Retail design is what attracts a customer to a store. This year, retailers will look at bringing something new with respect to design to their stores. Here is what we feel will be the trendsetters.
De clutter: Today the customer looks at shopping as de-stress activity and cluttered and overstuffed retail stores do not appeal to them anymore. Open places allow them to swiftly move around the store and enjoy the shopping experience.
Pinch of art: Art has adds the premium quotient to a retail store. Brands with long known legacy will take to utilizing this tool a lot this year. Levi’s took to this trend in 2007 by creating a 34 feet long heritage wall at their flagship store in Bangalore which spoke of the brand’s heritage and world history. Numero Uno worked around their poster by creating a wall behind their POS counter.
Get green: Gong green is the buzz work and retail design will also take to this trend. Retail stores will boast of green design applications. Use of energy efficient lighting or usages of recycled materials for making fixtures are small initiatives in the field. Besides these, more and more initiatives will be taken in this sphere and will become the in thing which every retailer will look at incorporating in their stores. Tata, a leading retailer in India, undertook the initiative of going green for its stores with great effect. E retailers are also taking to the trend. Fashion and you in a progressive ‘go green’ initiative has introduced durable and eco-friendly packaging for its products. The packaging utilizes recycled original craft paper which is highly exclusive, thick and comes with a better finish.
Scents personified: Currently a majority of Indian stores lack this trend which is one of the most sought after trend in the west. A refreshing fragrance adds to a shopping experience leaving a customer vitalized and fresh. Studies show that fragrances can have twice as much higher brand recall as compared to visual branding. Creating signature fragrances will be an added feather to the trend.
Brighter lighting effect: Gone are the days when stores preferred low lighting to add to the look of a store. Vibrant and well lit retail spaces are what customers look for today. It adds to the buying experience by adding a sense of life to the store.
Technology aid: Last but not the lease, the use of technology in retail design is inevitable. Technology is what drives design in most of its forms. Be it LED lighting, store lighting or signage’s or interactive mediums in a store, technology is omnipresent. But this year it will move beyond its traditional use. Intel has launched an interactive digital signage will be a new for the stores and definitely a hit amongst customers.
So the next time you enter a store, make sure you take notice of these trends and analyze their effect on you as a customer.